“The Ultimate Marketing Fail” Presented by Bud Light

 Update on original post.

So the day finally came and no BudLight didn’t come to our horrible seats 5 rows from the top. We didn’t get ushered down to a suite or even offered a beer. Nope the “Ultimate NFL Experience” was $36 seats in a section that literally was all Pittsburgh fans.
I will say it was interesting to watch the workers dropping parachutes from below eye level!

 

 

Section 342 Georgia Dome “Bud Lights Ultimate NFL Experience”

Two weeks ago while catching up with the highlights of the day, I came across the “Ultimate NFL Fan Experience” by Bud Light commercial. I got out of bed and walked over to my cell phone and headed to the Bud Light website.  After entering the sweepstakes I played the online game and sent a beer to a friend on Facebook. I didn’t expect to win.

The following Wednesday I received an email that I had won the “Ultimate NFL Experience Contest” from Bud Light.

The prize, as described in the Official Rules, is the Favorite Team Prize consisting of four (4) tickets to a 2014 regular-season game of winner’s choice for the Favorite Team selected at the time of Entry.  Approximate retail value is $1,600.00.  Any difference between stated value and actual value will not be awarded’.

 

 

“My Ultimate NFL Fan Experience” is four tickets in Section 342 one of the highest sections in the upper corner of Georgia Dome.

 

 

he approximate retail value for the prize was $1,600.00 However, actual ticket values vary substantially from game to game and market to market/team to team”. The email also states that the “seating assignments are at the Sponsors sole discretion” and are “subject to availability”. The value of my prize is $144, less than 10% of the stated value.

I am going to the game and I will cheer on the Falcons against the Steelers, because the tickets are free and I can not transfer them to anyone else.

What do you think? Do I sound like sour grapes or is this an “Ultimate Marketing Fail” poor exucution of a brilliant marketing plan?

For the record I will sit in the upper section and pretend that I am having “The Ultimate NFL Experience”.

 



Categories: Banter, Bud Light, culture, disaster, Marketing, mistakes, national football league, NFL, NFL DRAFT 2014, Player personell director, Pro football draft, sports, television

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19 replies

  1. well that sucks. sorry man. i just got that same winning email today so i searched online to try to see what kind of seats people have gotten. guess i can lower my expectations!

    • vascularcme – Atlanta Georgia – Our company was founded on the idea that vascular and non vascular imaging is an art form. Our goal is to assist hospitals and independent imaging centers in the areas of image quality, accreditation, and market awareness. Our staff is knowledgeable of cutting edge technology and the proper protocols that effect imaging quality. Our mission is to provide advanced as well as beginner hands-on training in an atmosphere most comfortable for the students success.  We are willing to put our resources and expertise in vascular imaging and lab management to work for your office. Through our ability to offer CME education courses at your facility, we are able to customize the program to meet the needs of your sonographers and physician staff.   Performing on-site training: Reduces cost, maintains revenue streams, and provides global skill advancement.    To train at your facility, with your equipment while performing exams with your physicians input is invaluable.   This revenue often pays for the training itself.    Contact us for more information on our products and services.    

      I hope you get a better result. Looking at the YouTube videos just set me up for a huge letdown. Good luck to you and thanks for the comment.

  2. Hi, I got the winning email too, says I have to file an IRS1099 form? How about you guys?

  3. Hi, did they ask you to file the irs1099 form for the tax?

    • vascularcme – Atlanta Georgia – Our company was founded on the idea that vascular and non vascular imaging is an art form. Our goal is to assist hospitals and independent imaging centers in the areas of image quality, accreditation, and market awareness. Our staff is knowledgeable of cutting edge technology and the proper protocols that effect imaging quality. Our mission is to provide advanced as well as beginner hands-on training in an atmosphere most comfortable for the students success.  We are willing to put our resources and expertise in vascular imaging and lab management to work for your office. Through our ability to offer CME education courses at your facility, we are able to customize the program to meet the needs of your sonographers and physician staff.   Performing on-site training: Reduces cost, maintains revenue streams, and provides global skill advancement.    To train at your facility, with your equipment while performing exams with your physicians input is invaluable.   This revenue often pays for the training itself.    Contact us for more information on our products and services.    

      I had to fill out the forms and have it motorized. When I questioned them on the tickets (because of the low value) they said no 1099 would be sent.

      • In my email, they said my tickets worth $600 or greater, I really forgot which team I selected. Yours is only $144?

      • vascularcme – Atlanta Georgia – Our company was founded on the idea that vascular and non vascular imaging is an art form. Our goal is to assist hospitals and independent imaging centers in the areas of image quality, accreditation, and market awareness. Our staff is knowledgeable of cutting edge technology and the proper protocols that effect imaging quality. Our mission is to provide advanced as well as beginner hands-on training in an atmosphere most comfortable for the students success.  We are willing to put our resources and expertise in vascular imaging and lab management to work for your office. Through our ability to offer CME education courses at your facility, we are able to customize the program to meet the needs of your sonographers and physician staff.   Performing on-site training: Reduces cost, maintains revenue streams, and provides global skill advancement.    To train at your facility, with your equipment while performing exams with your physicians input is invaluable.   This revenue often pays for the training itself.    Contact us for more information on our products and services.    

        $36 each

  4. I got their email too, ask me to accept it or decline it, they says the ticket worth $1600, that will be about $400 tax for me. So I am hesitate to accept the prize

    • vascularcme – Atlanta Georgia – Our company was founded on the idea that vascular and non vascular imaging is an art form. Our goal is to assist hospitals and independent imaging centers in the areas of image quality, accreditation, and market awareness. Our staff is knowledgeable of cutting edge technology and the proper protocols that effect imaging quality. Our mission is to provide advanced as well as beginner hands-on training in an atmosphere most comfortable for the students success.  We are willing to put our resources and expertise in vascular imaging and lab management to work for your office. Through our ability to offer CME education courses at your facility, we are able to customize the program to meet the needs of your sonographers and physician staff.   Performing on-site training: Reduces cost, maintains revenue streams, and provides global skill advancement.    To train at your facility, with your equipment while performing exams with your physicians input is invaluable.   This revenue often pays for the training itself.    Contact us for more information on our products and services.    

      That was the most disappointing part. You figure you are getting much more that just tickets? All have to be 21 or older but no information. I am going to sit in the top but it is disappointing.

  5. Agree, I don’t want to pay $400 just sit in the upper corner as you are.

    • vascularcme – Atlanta Georgia – Our company was founded on the idea that vascular and non vascular imaging is an art form. Our goal is to assist hospitals and independent imaging centers in the areas of image quality, accreditation, and market awareness. Our staff is knowledgeable of cutting edge technology and the proper protocols that effect imaging quality. Our mission is to provide advanced as well as beginner hands-on training in an atmosphere most comfortable for the students success.  We are willing to put our resources and expertise in vascular imaging and lab management to work for your office. Through our ability to offer CME education courses at your facility, we are able to customize the program to meet the needs of your sonographers and physician staff.   Performing on-site training: Reduces cost, maintains revenue streams, and provides global skill advancement.    To train at your facility, with your equipment while performing exams with your physicians input is invaluable.   This revenue often pays for the training itself.    Contact us for more information on our products and services.    

      Still wondering how they can call it the Ultimate NFL experience……damn upper deck (over half way up at that).

      • I got 4 tickets of San diego Chargers vs Oakland raiders, total value is $400, I am actually quite happy with the seats, especially i don’t think I need to pay for the tax, since total value is under $600. Thanks for this post, and for your replies.

    • vascularcme – Atlanta Georgia – Our company was founded on the idea that vascular and non vascular imaging is an art form. Our goal is to assist hospitals and independent imaging centers in the areas of image quality, accreditation, and market awareness. Our staff is knowledgeable of cutting edge technology and the proper protocols that effect imaging quality. Our mission is to provide advanced as well as beginner hands-on training in an atmosphere most comfortable for the students success.  We are willing to put our resources and expertise in vascular imaging and lab management to work for your office. Through our ability to offer CME education courses at your facility, we are able to customize the program to meet the needs of your sonographers and physician staff.   Performing on-site training: Reduces cost, maintains revenue streams, and provides global skill advancement.    To train at your facility, with your equipment while performing exams with your physicians input is invaluable.   This revenue often pays for the training itself.    Contact us for more information on our products and services.    

      Let me know when you receive your tickets what they are.

  6. At least they didn’t ask you to file 1099 for the tax finally , the tickets worth $1600, tax is expensive.

  7. Wow……just got confirmation my tickets are on way…….I was excited until I googled how the rickets would be mailed and this is the first thing that popped up

    • vascularcme – Atlanta Georgia – Our company was founded on the idea that vascular and non vascular imaging is an art form. Our goal is to assist hospitals and independent imaging centers in the areas of image quality, accreditation, and market awareness. Our staff is knowledgeable of cutting edge technology and the proper protocols that effect imaging quality. Our mission is to provide advanced as well as beginner hands-on training in an atmosphere most comfortable for the students success.  We are willing to put our resources and expertise in vascular imaging and lab management to work for your office. Through our ability to offer CME education courses at your facility, we are able to customize the program to meet the needs of your sonographers and physician staff.   Performing on-site training: Reduces cost, maintains revenue streams, and provides global skill advancement.    To train at your facility, with your equipment while performing exams with your physicians input is invaluable.   This revenue often pays for the training itself.    Contact us for more information on our products and services.    

      Angie, i hope your experience is different. If not share this post and maybe we can get this to change.

    • vascularcme – Atlanta Georgia – Our company was founded on the idea that vascular and non vascular imaging is an art form. Our goal is to assist hospitals and independent imaging centers in the areas of image quality, accreditation, and market awareness. Our staff is knowledgeable of cutting edge technology and the proper protocols that effect imaging quality. Our mission is to provide advanced as well as beginner hands-on training in an atmosphere most comfortable for the students success.  We are willing to put our resources and expertise in vascular imaging and lab management to work for your office. Through our ability to offer CME education courses at your facility, we are able to customize the program to meet the needs of your sonographers and physician staff.   Performing on-site training: Reduces cost, maintains revenue streams, and provides global skill advancement.    To train at your facility, with your equipment while performing exams with your physicians input is invaluable.   This revenue often pays for the training itself.    Contact us for more information on our products and services.    

      Angie, How was your experience?

  8. vascularcme – Atlanta Georgia – Our company was founded on the idea that vascular and non vascular imaging is an art form. Our goal is to assist hospitals and independent imaging centers in the areas of image quality, accreditation, and market awareness. Our staff is knowledgeable of cutting edge technology and the proper protocols that effect imaging quality. Our mission is to provide advanced as well as beginner hands-on training in an atmosphere most comfortable for the students success.  We are willing to put our resources and expertise in vascular imaging and lab management to work for your office. Through our ability to offer CME education courses at your facility, we are able to customize the program to meet the needs of your sonographers and physician staff.   Performing on-site training: Reduces cost, maintains revenue streams, and provides global skill advancement.    To train at your facility, with your equipment while performing exams with your physicians input is invaluable.   This revenue often pays for the training itself.    Contact us for more information on our products and services.    

    The experience was aweful. The seats were 5 rows from the top of the Dome and we were the only Falcons fans in the area. To make it worse I had to watch as BudLight had the Thirst Row (first row seats) all drinking beer wearing merchandise and nothing but a bad seat for the “Ultimate NFL Experience”.

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