Update on original post.
Two weeks ago while catching up with the highlights of the day, I came across the “Ultimate NFL Fan Experience” by Bud Light commercial. I got out of bed and walked over to my cell phone and headed to the Bud Light website. After entering the sweepstakes I played the online game and sent a beer to a friend on Facebook. I didn’t expect to win.
The following Wednesday I received an email that I had won the “Ultimate NFL Experience Contest” from Bud Light.
The prize, as described in the Official Rules, is the Favorite Team Prize consisting of four (4) tickets to a 2014 regular-season game of winner’s choice for the Favorite Team selected at the time of Entry. Approximate retail value is $1,600.00. Any difference between stated value and actual value will not be awarded’.
“My Ultimate NFL Fan Experience” is four tickets in Section 342 one of the highest sections in the upper corner of Georgia Dome.
he approximate retail value for the prize was $1,600.00 However, actual ticket values vary substantially from game to game and market to market/team to team”. The email also states that the “seating assignments are at the Sponsors sole discretion” and are “subject to availability”. The value of my prize is $144, less than 10% of the stated value.
I am going to the game and I will cheer on the Falcons against the Steelers, because the tickets are free and I can not transfer them to anyone else.
What do you think? Do I sound like sour grapes or is this an “Ultimate Marketing Fail” poor exucution of a brilliant marketing plan?
For the record I will sit in the upper section and pretend that I am having “The Ultimate NFL Experience”.